Process

Domani’s core business and first client contact is as a digital strategy specialist. Experience and knowledge is essential to analyse a client’s needs, objectives and position to produce an online strategy that meets their goals and budget.

Domani Digital's unique methodology is core to what lifts us above the ordinary. It has been proven over twenty years of successfully delivering software solutions and has evolved over that time to be simple, succinct and repeatable.

Step 1: Strategic Assessment

Process:

Analysis of current parameters and analysis of target market, competition and industry expectations.
• Brainstorming goals and objectives
• Research of competitors local and overseas
• Defining revenue models
• Prioritise functionality requirements
• Research and compare technology platforms including open source and SAAS options

Outcomes:

Online strategy – key objectives

Step 2: Specifications

Process:

Create design brief and functional specifications for the project(s) outlined in Step 1. For example: website, CRM, infrastructure, marketing process etc.

Outcomes:

Detailed specification documents including site maps, wireframes and functional and technical specifications.

Step 3: Project Management

Process:

Management of any or all of the projects outlined above.

Outcome:

Project delivery. Act as independent project manager to ensure specifications are met.

Step 4: Maintenance

Process:

On-going management of the systems outlined and built in the above steps. This might include management of the website/e-commerce platform, online marketing, statistics and measurement against targets.

Outcome:

Ongoing access to experience and knowledge