Work-Life Balance - Really?

Posted by Vince Nicita on Sunday, October 25, 2009

These days everyone is talking about work-like balance but is anything really changing?


Two years ago I would have believed the answer was no. I was running a successful business based in the Sydney CBD. Our 25 or so staff all travelled to the office each day. We worked 8:30 to 5:30 - reality was I left home at 6:30am to beat the traffic and didn't leave the office until 6:30pm. Yes, you guessed it - to avoid the traffic. Even so, I would leave the office full of energy and get home thirty kilometres later tired and irritable.


Something had to change and it did - I sold the business.


I took a year off and with my time researched work practices here and overseas. There had to be a better way that works. It was from this that I devised my ideal online solutions business. It had to have flexible working hours and locations for myself and my staff. It had to cut down on travel time - reducing cost, traffic and our impact on the environment. It had to allow time for family, friends and hobbies. Most importantly it had to be fun!


By utilising online technologies - the kind that we develop and sell - we are able to run our projects completely virtual. We have an office in the city which we only use when we have meetings with clients. Otherwise we work from home. I'm still doing as many productive hours per week as before but now it's in my own time. I may work a couple of hours at night once the kids are in bed or get up early. But I'm not wasting time in traffic and I can walk the kids to school if I like.


We are fortunate that the software design and development industry lends itself to this type of work. When managed properly and responsibly it may also work for many others. The two most important factors that we couldn't compromise were customer service and quality of product. If this is maintained, and we still make a profit then the benefits of flexible working environments are enormous.


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Domani Digital launches

Posted by Vince Nicita on Monday, August 31, 2009


Domani Digital officially launches today, September 1 2009. After selling Relate, I spent a year researching technology, process, management styles and the digital industry. Domani is the result of this research. It is my dream of the ideal digital services company for tomorrow.

How is it different? The emphasis is on results and customer service. I have developed a methodology for extracting and expressing a company’s needs, their culture, their objectives and their goals. We spend more time up front developing an online strategy with measurable results. Only once this is completely understood do we then consider the most appropriate technology.

This only works when run by experienced online professionals. To this end, all Domani consultants will have at least 10 years hands-on experience working with digital projects in a customer focussed role. Customer empathy is critical to a successful outcome.

We have over 30 technology partners located around the world. We intend to reach over 100 within the first 12 months. Each has met our exacting criteria of value, quality and service. They are all privately owned companies where the owners are still very actively involved in the business.

For more information contact Vince Nicita on 1300 883 295 or vince@domani.com.au

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Domani Digital
  • Level 39, 2 Park St
  • Sydney NSW 2000
  • Ph 1300 883 295
  • Fax 02 8456 6010